It’s always a nervous time when you take a business forward, looking to establish yourself and your technology in the market.
They say, don’t they, that to really know your identity it helps to see yourself as others see you.
It’s a process we’ve been going through over the last few months, inviting third-party experts to look us over with a keen eye on what we do, how we do it, and to suggest how we can perhaps do it better.
That’s not always a comfortable process and managing different perspectives and expectations is a challenge.
That said, we’re about ready to go.
Over the coming days and weeks, we’re unveiling a new Consono to the world, with updated branding and a renewed focus on what we need to do to move up a gear from development to sales. And of course, that means a new look to the website and our other communications.
I don't know why, but making changes to a website always feels like giving birth to an elephant. It's s long process, but ultimately there's a big bonus at the end (we hope!).
Time, then, to thank those who have nudged and prodded us along the way, especially the irrepressible business transformation expert founder of and author of Nobody Knows You.
Thanks, too, to and at Antwerp-based creative studio for the graphical makeover.
Exciting times ahead. Onwards and upwards.